Episodes
Saturday Oct 21, 2023
S2 E22 Ormonde Jayne
Saturday Oct 21, 2023
Saturday Oct 21, 2023
Linda Pilkington, founder of UK house Ormonde Jayne talks to us about her globetrotting adventures, what keeps her interested in the industry, and teases a brand new announcement about the future of the brand.
Friday Sep 01, 2023
S2 E21 Commodity Fragrances: Refounding a brand
Friday Sep 01, 2023
Friday Sep 01, 2023
Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon.
Monday Nov 28, 2022
S2 E20 - Oud perfumes with Strangelove
Monday Nov 28, 2022
Monday Nov 28, 2022
Strangelove make fragrances centred on oud. We discuss how a career in sustainable farming got founder, Elizabeth Gaynes, hooked on the scent and thinking about her own brand; how supermodel Helena Christensen got involved; and how perfumer Christophe Laudamiel helped bring the vision to life. If oud is your thing then this episode is a must!
Monday Nov 07, 2022
S2 E19 Perfume punk: Freddie Albrighton
Monday Nov 07, 2022
Monday Nov 07, 2022
Freddie Albrighton is embracing a punk aesthetic with perfumery. This tattooist turned perfumer launched a brand at the height of the pandemic to community acclaim. We discuss how he turns the smell of beef broth into custard, and how he is intrigued by the smell of a dead body doused in perfume, as well as his brand and their new release, Someone Else's Flowers.
Monday May 23, 2022
S2 E18 Luxury fragrance brand Electimuss
Monday May 23, 2022
Monday May 23, 2022
We talk to Claire Sokell Thompson from luxury fragrance brand Electimuss to discover what it takes to build a high class, high price brand from the ground up. What do your customers want when they are paying a high price for the scent? And how do you ensure that they remain satisfied? Is the market over saturated, and if so, how do you ensure that your brand stands out? We discuss all this and more in this wide-ranging discussion.
Monday Apr 04, 2022
S2 E17 Fragrance and Art with Sarah Baker
Monday Apr 04, 2022
Monday Apr 04, 2022
We speak to multimedia artist, perfumer and brand owner Sarah Baker about her extraordinary life. She's worked with Jackie Collins and recently collaborated with Donatella Versace and Helena Christensen. We discuss what her art is, how she creates, and just what these superstar celebrities were like on set. This revealing conversation is a glimpse inside the world of super luxury but also high creativity.
Monday Mar 07, 2022
S2 E16 - The Scent of Space with Marina Barcenilla
Monday Mar 07, 2022
Monday Mar 07, 2022
We talk to Marina Barcenilla, a renowned indie perfumer and space scientist. We discover what space smells like and discuss her two lines, Marina Barcenilla Perfumes and AromAtom which is all about the scents of space. So, if you have ever found yourself wondering what the moon might smell of (spoiler alert: it isn't cheese) then this episode is a must listen!
Monday Jan 10, 2022
S2 E15 Hidden fragrance careers: Brand Manager
Monday Jan 10, 2022
Monday Jan 10, 2022
There are many careers within the fragrance industry that most people won't have ever even heard of. In today's episode we are joined by Laetitia Sida, a brand manager with Per Scent. We discuss what her work entails, how she takes brands from concept to launch, and what her average Monday is like! Through our conversation, we uncover this hidden facet of the fragrance industry and get a glimpse into the brand manager's world.
Monday Jan 03, 2022
S2 E14 Fragrant travel with Nick from Gallivant
Monday Jan 03, 2022
Monday Jan 03, 2022
Gallivant make perfumes inspired by charismatic cities from around the world. We meet with founder, Nick Steward, to find out which cities have had the biggest impact on him, why he chooses the cities he does for his line, and what might come next for this exciting young brand.
Monday Nov 08, 2021
S2 E13 Layering fragrance with Ilk
Monday Nov 08, 2021
Monday Nov 08, 2021
Layering: is it just marketing or can it be a genuine way of personalising your scent? We speak to Bella from Contradictions in Ilk about what it was like launching a brand in the middle of Brexit and a pandemic, what Cassanova's pants smelled like, and that all important layering question.
Monday Jul 12, 2021
S2 E12 Superstar perfumer Aurelien Guichard
Monday Jul 12, 2021
Monday Jul 12, 2021
Aurelien Guichard is one of France's top-flight perfumers. He has worked for brands like Nina Ricci, Guerlain, Gucci, Issey Miyaki and many more. Coming from a family who have been in and around the perfume industry for several generations, Aurelien talks about his life as a perfumer, as a grower of rose centifolia on his organic farm in Grasse, and as the head of his own perfume company, Matiere Premiere. We discover what is next for this vibrant brand, which showcases and overdoses a single main ingredient in each of their compositions and learn about life as one of the world's hottest talents today.
Monday May 31, 2021
S2 E11 Romy from modern brand 27 87
Monday May 31, 2021
Monday May 31, 2021
In this episode we get to know sleek, sexy and modern brand 27 87 by talking to their founder, Romy, as she gets ready to launch the seventh fragrance in her line. We get hints on what to expect from the new release, and reminisce together about how lovely freshly made mint tea is!
Monday May 03, 2021
S2 E10 Deconstructing a fragrance with Karen Timson
Monday May 03, 2021
Monday May 03, 2021
In this episode I am joined by indie perfumer Karen Timson as we take a close look at one of her fragrances and break down the composition into individual facets. We also uncover some of Karen's scented memories and talk about what it takes to be an indie perfumer in the marketplace today.
Monday Apr 26, 2021
S2 E9 Fragrance Reviewing with Stephan Matthews
Monday Apr 26, 2021
Monday Apr 26, 2021
I talk to acclaimed writer, Stephan Matthews, about fragrance reviews, the ethics of the reviewers and influencers, and what fragrances he goes back to time and again in the vast perfume market. We touch on some challenging topics in this episode and there is one instance of minor swearing.
Monday Apr 19, 2021
S2 E8 Disconnection in the time of a pandemic
Monday Apr 19, 2021
Monday Apr 19, 2021
We speak to Omer Ipekci from renowned indie brand Pekji, who has launched a new project. Called Disconnect, this box landed at the start of the pandemic, and explores themes of disconnection in a world which was to become increasing disconnected, but it's not all bad news as we shall see - disconnection allows for interesting forms of reconnection.
Please note: due to some technical difficulties the sound on this episode isn't perfect. Apologies. Back to normal next week!
Monday Apr 12, 2021
S2 E7 Jorum Studio
Monday Apr 12, 2021
Monday Apr 12, 2021
Jorum Studio are one of Scotland's hottest perfume houses. Their fragrances are dynamic, unusual and seek to push raw materials well out of their usual tropes and cliches. We speak to the team behind Jorum Studio - Euan McCall and Chloe Mullen - about life perfuming Scotland's capital (and beyond). We discuss brand ethics, how they know what is elegant, how they work on their creative practice, and how Scotland itself helps shape the final scents.
Monday Apr 05, 2021
S2 E6 Perfume and brand reviews - favourites of The Sniff
Monday Apr 05, 2021
Monday Apr 05, 2021
We look at memorable fragrances and brands, ones that really stick in the mind including scents by Angela Ciampagna, Neela Vermeire, L'Orchestre Parfum, Sarah Baker, Bedeaux, Karen Timson, January Scent Project, The House of Oud, Arquist, and Pierre Guillaume.
Monday Mar 29, 2021
S2 E5 Joelle Lerioux Patris from Le Parfumeur Francais
Monday Mar 29, 2021
Monday Mar 29, 2021
What is life like as a working French perfumer in Grasse, the perfume capital of the world? We speak to Joelle Lerioux Patris, a talented and respected French perfumer about her life in Grasse, her creative process, where she finds inspiration and how she came to set up her business - Le Parfumeur Francais - which specialises in creating bespoke fragrances for clients around the globe.
Monday Mar 22, 2021
S2 E4 Sarah McCartney from 4160 Tuesdays
Monday Mar 22, 2021
Monday Mar 22, 2021
Sarah McCartney, owner of 4160 Tuesdays, has to be one of the best known names in British perfumery. We talk to this industry maverick about how she set out to lift the lid on a secretive industry, what her creative process is like, how she still finds joy in fragrance and what's next for this well-loved British brand.
Monday Mar 15, 2021
S2 E3 Scent blotters
Monday Mar 15, 2021
Monday Mar 15, 2021
Bet you've never really given much thought to scent blotters or scent strips, those little bits of cardboard or paper that you test fragrances on? We talk to Andy Hudson of Maximise Scent Marketing, one of the UK's leading suppliers of scent strips and find out about this overlooked facet of fragrance.